Brief | New event branding for Australia Day 2018 that can be used for three years and refreshed. Working with the strap line ‘Everyone, every story’.
Idea | The chosen design concept was taken from the Australian sun rise, crafting a set of small icons to make the whole sun. These icons were illustrations of everything that would happen on the event during the day. I created eye-catching gradients taken from tones in the sky for a sun rise.
Process | I was the lead designer for Australia Day for the past two years producing the brand concept for the campaign and delivering this large project through from brief to completion. During the process I worked collaboratively with a number of teams and external stakeholders, including; Sydney Opera House, events team, web developers, social media team, illustrators, printers, videographers and various managers.
Deliverables | Designing across a wide range of elements including; stage design, scrim design, posters, t-shirts, various street signage, lanyards, digital screens, press adversing, digital advertising, certificates, way finding signage, z-card map guides, information booths, videos, booklets, cushion design, flyers, posters, digital photos.
Key Skills | Creative concepts, design roll out, project management, art direction, finished art, managing designers.
Brief | To come-up with an idea for a high-end direct mail pack to be sent out to business executives to encourage them to go and test drive the new R8.
Idea | We wanted a personal touch so the idea of a hand delivered pack that arrives on the desk, was perfect for the target audience. The beautiful box contained a velvet wrapped handmade frame with a limited edition illustration of the front of new R8 model.
We deliberately removed the illustration of the back of the R8, with a note inside the missing slot 'To complete you're limited edition artwork please visit your nearest R8 dealership.' This would encourage the targeted executive to go in & test drive the car.
Deliverables | High-end direct mail
Process | Working with production and sourcing and working with an illustrator
Key Skills | Concept design, art direction
Brief | Create a Brand Campaign for the new property development 'Sanctum'. The main target audience was the Asian market so, I focused my research in this area.
Idea | The final design was an ornate symmetrical decoration including a reflection of a dragon. The dragon was the Chinese New Year icon for 2012, when the campaign launched.
Brief | To design the program and keepsake that would be used during the farewell dinner for the Governor of NSW.
Idea | I used a vibrant green to reflect the large grass area in the grounds Government House. The colours are also traditional colours of Australia Gold and Green. I used a watercolour pattern covered in a sprinkle of gold foil for sophisticated and premium design.
Brief | To create the launch of the new Audi A3 in Australia, the campaign was to be rolled out across multiple mediums.
Idea | Using the arrow chevrons as a device that would go across the campaign.
Process | Designing the key pieces for the campaign and working with a team of studio designers, photographers and retouchers.
Deliverables | Lift wraps, billboards, dealership, TVC, press ads & direct marketing
Key Skills | Working with a copy writer to come-up with the key visual for the campaign, rolling out the campaign across various touch points, Art directing a photoshoot at Sun Studios, Art directing retouchers & studio team, working with editors on the TVC.
Brief | To design the program for the Anzac Memorial opening in Sydney by The Duke of Sussex, Prince Harry, at Hyde Park in central Sydney, paying tribute to thousands of Australians who lost their lives in battle.
Idea | To use gold foil and also Pantone gold, with a trace paper. Illustrations and photography was supplied and to design this in a premium and elegant way.
Process | Working with printer to do test prints and also copy writers to refine the words and proof.
Deliverables | One A5 booklet to be printed a few days before the event.
Key Skills | Print processes, photography retouching, brochure design, finished artwork
I launched my own accessories brand 'Dean & Nadine' www.deanandnadine.com.
Key Skills | Jewellery design, marketing events, EDM design, website design & maintenance, social media content creation (4k following), photography & art direction, lookbook design, business card design, event stand design, business management
Brief | Design an exclusive welcome event for the Invictus Games athletes.
Idea | Illustration of the coastline of NSW and vector illustration burst for an uplifting feel. Keeping the black and yellow colours of the Invictus brand. This unique design that would welcome and inspire the athletes. Using Australian welcome messages on posters and banners.
Process | Working closely with the events team to design all the different elements needed.
Deliverables | Premium welcome pack sent by the Premier of NSW, set and venue design, photo booth design and and animated gif photos, limited edition pin badge
Key Skills | Animated gifs, large format, badge design
Brief | Branding project for a start-up Kids bloomers company, to design a fashionable label for baby’s bloomers.
Idea | To have super modern, rustic style brand with cute stars. Hand drawn style.
Deliverables | Branding, website concepts, swing tag designs, photography style, Thank you card design, clothes label design, business card design, discount card, online banners
Key skills | Brand design, copy writing, print design, packaging, online
Brief | To create an illustration and storyboard (to be animated on loop) for the Anzac Day dawn service.
Idea | To have falling poppies animating down the building, until it is covered. Geometric doves floating over the building or an eternal flame that is moving and shines brightly.
Process | I worked closely with the animator to create the final work that was projected onto Challis House in Martin Place Sydney.
Key Skills | Illustration, storyboard, ideas for animation.
Brief | To create an event partnership between Qantas and SOH a sponsored event.
Idea | Campaign to have elevated people performing - using a coloured smoke around the people.
Deliverables | Posters, outdoor adversing, DL flyers.
Brief I created a brand campaign that would be used to launch the new property development above the Top Ryde shopping center. Targeting young trendy professionals who want an easy commute into the city.
Idea I developed this campaign to be fashion forward with a modern minimal stylish design & cutting edge feel. Using colourful abstract moving city lights as the inspiration.
Deliverables | Logo and branding, brochure design, billboard concepts, mac visuals
Brief | To come-up with ideas for the Peters Drumstick event at Austrian Open tennis.
Idea | Roller disco, jumping sand pit.
Deliverables | Design for the event, ideas & mock-ups of hand-outs, working with illustrator for concept drawings
Creating a variety of projects for Telstra, including DM packs to EDMs. Working with a copy writer on concepts for direct marketing campaign.
-Concepts & designs for direct marketing
-Following brand guidelines
-Designing EDM layouts
-Working with large brand guidelines
-Reviewing work from studio art workers & retouchers
-Image searching
Brief | Londis is a local convenience store in the UK. They wanted a unique family friendly in-store Christmas campaign!
Idea I came up with the concept of using a gingerbread character as their in store mascot. I worked with a 3D illustrator to bring my concept to life! POS was designed using the ginger bread character, animated in different poses to help customers around the store. The concept for the direct mail pack was a plastic cookie cutter allowing the customers to make tree decorations in the shape of a ginger bread man!
In-house designer for Dorothy Perkins at Arcadia Group in London.
Deliverables | Press packs, model image selection, online designs, packaging, marketing campaigns, gift vouchers, working with retouchers on images, large format window designs, POS, sale campaigns, premium press packs
Brief | My task was to refresh the brand ‘Sydney Construction Group’ & create a sub-brand ‘National Projects & Maintenance’ for their national services.
Deliverables | I rolled out my ideas and concepts across websites, brochures, business cards. Creation of social media, including set-up of Facebook with guidance & strategy on how to grow it. I worked closely with a team of web developers, copywriters & photographers to make the website come to life.
Key Skills | Working with copywriter, project management, branding, brochure design, website design, business card design, social media creation
Brief | To create a unique invitation, that people would want to keep and concept ideas for a gift that could be given away at an exclusive fashion party.
Idea | I came up with the idea of housing the invitation in a compact mirror case that could be re-used to hold credit cards. The invitation was a magnetic concertina fold, that show cased some of the illustrations used in the new Diesel collection. For the gift idea, I came up with a unisex limited edition belt. The belt buckle was designed with a an icon from one of the collection illustrations.
Key Skills | Concept, design layout of flyer, design of logo, working with production
Working with various start-ups small to medium sized businesses on their branding, strategy and marketing needs.
BT Advanced fund | Multiyork Layout & photography art direction | Dorothy Perkins store card marketing brochure