Brief | To come-up with an idea for a high-end direct mail pack to be sent out to business executives to encourage them to go and test drive the new R8.
Idea | We wanted a personal touch so the idea of a hand delivered pack that arrives on the desk, was perfect for the target audience. The beautiful box contained a velvet wrapped handmade frame with a limited edition illustration of the front of new R8 model.
We deliberately removed the illustration of the back of the R8, with a note inside the missing slot 'To complete you're limited edition artwork please visit your nearest R8 dealership.' This would encourage the targeted executive to go in & test drive the car.
Deliverables | High-end direct mail
Process | Working with production and sourcing and working with an illustrator
Key Skills | Concept design, art direction